Every ad account your team runs, on one screen
UnderMetrica pulls spend, delivery and account health from the Meta ad accounts our media buyers already manage, matches them against our own conversion data, and shows the result as one funnel per account — instead of forty browser tabs.
What it does
Ad accounts at a glance
Status, spend limit, balance, today and yesterday's spend, last sync and the buyer responsible — for every account the signed-in employee can access.
One funnel per account
Click → unique → registration → deposit, so a buyer sees where a campaign stops working instead of reading four separate reports.
Campaign, ad set and ad detail
Daily delivery insights read through ads_read: amount spent, impressions, clicks, results and cost per result at every level.
Automation rules
Readable rules ("pause the ad set when cost per result is above X for 2 days"). They run in dry run by default and every action is written to an audit log.
Alerts
A dead access token, an account that stopped delivering, a spend spike, or a new administrator appearing in the Business Portfolio.
Internal API
Scoped keys for our own reporting jobs. No data leaves the company: there is no third-party analytics, no resale, no advertising use.
How it works
An employee signs in
Access to the dashboard is granted by the company. Inside, the employee connects Facebook with Facebook Login for Business.
We read what they already manage
The app reads only the ad accounts that this employee is authorized to access, plus their campaign structure and daily insights.
Spend meets revenue
Spend is matched to our own conversion data, and the account shows up as a funnel with cost per result and ROI.
Meta permissions we request
Each permission maps to one feature. We do not request a permission before the feature that needs it is live.
| Permission | What we read | Why |
|---|---|---|
ads_read | Ad accounts of the signed-in employee, campaign/ad set/ad structure, daily delivery insights. | The ad account, funnel and statistics screens — the core of the product. |
business_management | Administrators and pending administrator invitations of the connected Business Portfolio (read-only). | A security alert when privileged access to our advertising changes. |
ads_management | Not requested yet. Pause/enable and budget changes stay in dry run until it is approved. | Automation rules acting on the accounts an employee already manages. |
Data and security
- Access tokens are encrypted with AES-256-GCM and are only used by the server-side sync jobs.
- Data lives in a private PostgreSQL database in the EU. Nothing is sold, shared with third parties or used for advertising or profiling.
- We never read messages, friends or the feed, and we never post on an employee's behalf.
- Removing the app in Facebook settings triggers our deletion callback: the token, the Facebook profile and its links to ad accounts are erased.
Full detail: privacy policy · terms · data deletion
Contact
Questions about this service or a data request: yanyermal@gmail.com